I know, it's kind of silly. I like shopping at the pet food store I do, though. During the big China Is Poisoning Our Pets Debacle, they posted a sign on their door indicating that none of products were contaminated or recalled. It's worth paying an extra $1.25 per can if I know I'm taking care of my cats. Also, the first ingredient in their dry food is organic free range chicken. In pretty much every other dry food you'll find in a Petco or equivalent, the first ingredient is corn meal. Strangely enough, the fancy dry food is pretty much the same price as that Science Diet crap.
My cats definitely had more energy and were more playful after I made the switch from Science Diet to Merrick and... I forget the name of the dry food, but it comes in a purple bag. Anyway, they love it, and they're happier cats. They'd probably be happier if I had the resources and time to make homemade cat food for them like Sarah does for her cats and dogs, but I don't. So they get to eat the Whole Foods equivalent of cat food.