Mountain Dew has always been a weird brand, but these new varietal names seem especially strange to me. Especially "White Out". Somehow it seems profoundly wrong to market something called "White Out" to anyone under age 25 (I'm using Spike's metric for adulthood).
"White Out" just has all the wrong connotations. Glue-sniffing. Getting lost in a snowstorm. The KKK. Heroin. Cocaine.
What were you thinking, Mountain Dew??