Since people are talking about how they found out about the best show:
A mention of Yo La Tengo doing covers for WFMU fundraisers on TSOYA -> checking out the podcast directory on iTunes (comedy) -> being drawn to the WFMU part of the name -> something to listen to on my iPod during a very long car ride from South Vermont to the Northeast Kingdom
So I decided I like it. I haven't tried to convert anybody yet, but occasionally will relay something that amused me to my wife who will agree said thing is funny (random example: Harrison Ford ringtones: 'Give me back my family! Give me back my family!').