Yeah this sucks. He was one of the great pitchmen of our time, a more overbearing Mike Levey (remember him?). Oddly enough, I'll miss Billy Mays the most of all the people that passed this week. Ed McMahon, Farrah Fawcett, and Michael Jackson may have had a greater cultural impact, but they hadn't been relevant for awhile. Billy Mays, however, was ubiquitous in American pop culture.
He was the Ron Popeil of his generation and he will be missed.
RIP.