When the director of the movie about the comic store called in, was I hearing things or did Big Z say in the background "that's not really him"? I really love the idea of that call being a fake. The guy pretty much just "yes, and"ed stuff Big Z was saying.
Also, pitching "Cool School 92" to Ernesto was classic. And maybe it's just because I know him from outside the show, but Noah from Bloomington/Ashland's flame-out was really entertaining.