Zilch does not understand that a real apology (as opposed to an "OK, OK, let's start over so I can have a clean slate upon which to start being exactly as obnoxious as I was before" apology) contains three crucial elements: a restatement in the apologizer's own words of what exactly he or she did wrong; an understanding acknowledgement of how one's behavior negatively affected the apologizee; and a statement of what one intends to do to prevent the offense from reoccurring. Politicians need to learn this too; without all three of these, "apologies" are basically self-justifying horseshit.