I liked the adbusters point about "What kind of counterculture is it when the only name that exists for it is "offensive"?"
This is true of any subculture, and has nothing to do with hipsterism. It has always been uncool to fall so neatly into a subculture, so people rebel against any label. Think "emo" in the 90s and early 00s and the reactions it inspired in people. Everybody wants to fit in, but no one wants to admit it when they do.
I think the rejection of labels is something that has developed independent of any particular subculture.
That's a good point, but many punks have worn and do wear the label proudly. Some with lots of other subcultures over the past 50 or so years.
I think that the conditions for the development of that sort subculture no longer obtain. There's too much communication, and access to culture is no longer very hard. The Adbusters guy was trying to criticize the hipsters from an irrelevant angle. I think that whole scene is just part of the blessing/curse that a lot of modern culture is. It's like, yay podcasts. Boo, not sitting down to read a novel. Yay, staying in touch with friends. Boo, jobs googling you. Yay, finding out about new bands. Boo, no longer any space for unique local scenes to develop in. What's the word for this? Post-something? I read it in a book somewheres.
edit: Emma, when I was around that age (late middle school/early high school) I totally used to make fun of kids who just assumed some easy subcultural identity overnight. My friends and I tried to be ultra-normal as our own rebellion against rebellion. While always making sure to just so casually bring up how cool we were from time to time. I mean, we listened to such cool bands as Therapy? and Carter the Unstoppable Sex Machine, how could be not be awesome? Brother. Now, I kind of wish we had more subcultural diversity. I haven't seen a crusty punk in months. Where'd they go? And what is with that poser idea? No one was ever born cool except that one kid with a mustache in 5th grade.