Yeah, The Flavo(u)r Shaker is the one I was trying to remember!!
What, is he the next Ron Popeil or a chef?
It's just that I think we have been seeing Jamie for a longer period here in Europe, at first I thought he was refreshing, "yeah? And then he was a bit, like over the top, yeah? And now it is just way-hey too easy-peasy to hate the li'l git."
PS, sorry if I am partially responsible keeping the hate focused on celebrity chefs, especially at a time when there is so much to hate all around us.