I love Burt's Bees products. I don't know what I'd do without my lemon poppy seed facial cleanser. Plus, I think I look cute with little poppy seeds splattered all over my face.
Also, I shop at Epicure, which is sort of like a more Jewish version of New York's Zabar's, and at Norman Brothers, which is more like Whole Foods than Epicure, I think. I grew up on Norman Brothers milkshakes. They're awesome. Wait, scratch that, Gardner's Market and Fresh Market are more like Whole Foods, and I shop at Fresh Market all the time. Gardner's Market is expensive, but they have great ready-made food for cheap.
Granted, I love a Publix cupcake, so I'm not a total elitist when it comes to grocery shopping. I just know I'm less apt to buy produce at regular supermarkets after an incident I had with a cantaloupe. I had stuff coming out of both ends. Turns out their melons were tainted with salmonella. YUM!