If the show "writes itself" then so does every other podcast in existence (except the undiscovered project in the tomkast and Mic Detective). Actually, with the S&W bits, the Best Show writes itself far less than, say, Comedy Bang Bang or WTF or 99.99% of podcasts, which are off the cuff conversations. What a stupid thing to say. "Writes itself".
Also weird that they recommended the single worst episode of Comedy Bang Bang in its entire history. (Of course, now I'll listen to part 2 of the best of 2011, and it'll be voted number 1).