I was actually wondering if Fox's decision to not really promote Idiocracy, and thereby "suppress" it even though it produced it, was actually an ingenious switcheroo viral marketing strategy to make a mediocre movie get enough street buzz that it becomes some kind of DVD sleeper cult classic. In other words, I was wondering if they figured the movie would tank hard if they gave it wider distro, and they actually STARTED some of the enraged Fox-is-against-this-movie stuff that was on the net so that they could sell more DVD's. Just a theory. Either way, all that buzz served to make a just-okay comedy sound like Citizen Kane up 'til the moment you actually watched it. I like the whole giving-plants-electrolytes thing, though.