I use the Jason deodorant because I get it free from work and it works pretty well. I sweat pretty heavily to the point that I will never buy white t-shirts. It works as well as anything I've used. I didn't like Tom's stuff (the toothpaste either, I used it for months, but the look of horror that my dentist flashed when I told her that I used that toothpaste made me switch. Apparently floride is important). If you like hippy natural products, the new companies (Natures Gate, Aubrey, Jason, etc) seem a lot better than Tom's. Some of them might not be natural though.