I think it's a goofy voice / catchphrase / outlandish stories mix that makes him so appealing to kids. Also, I have a collection of PBR calls on my ipod, so he hears the same ones a lot, which kids are big on. He love talking like Roy, saying "My House, my clothes, my phone, my boat", talking about Perkiomenville, nem cheesesteaks. His #1 favorite thing is to do the hoagie breakdown from Rambocky (foot long, ham, provolone...)