The frustrating thing is thinking you might have made a breakthrough with someone when you lay the CDs on them, but they never take it to the next level and seek out the show on their own. My girlfriend still puts up half a fight every time I pull up a show from the archives, but she actually enjoys Tom's rapport with the callers. However, the minute PBR calls in, she says, "Ahh, for Chrissakes!", and goes in the other room with her crossword. It's not easy getting over this hump!