The Levi's "O Pioneers" Commercial - Why do I hate it so much?

[Sarah]

You get deafer as you get older, senorcorazon; the loudness is appreciated.

[Chris L]

You get deffer as you get older, senorcorazon; the loudness is appreciated.

[KickTheBobo]

I guess as a consumer of their products, I feel that they don't even need advertising. the fact is that I have pretty much only worn Levi's during jeans phases, going all the way back to my teenage years. I'm one of those American Classics bozos: I like converse, levi's, budweiser, etc. (even though they are all now produced by/ owned by foreign entities) because it connects me somehow with this time when the USA was (seemingly) on an upswing, rather than on the decent. Might have something to do with my first memories being of the bicentennial.

Watching that Alien commercial that scratchbomb posted, definitely hit me emotionally. I haven't seen that commercial in close to 30 years, yet it hit me as being so familiar and nostalgic and comforting (I could almost feel myself in the family room watching it during saturday morning cartoons). It's crazy how this stuff stays with you.

Don't get me wrong, I am not Mr. Adbusters here. Advertising has it's place in our economy. It was just that this commercial seemed to hit a few key notes that resonated with me. It's more that I hate the fact that I like it.
 

[Sarah]

[youtube]http://www.youtube.com/watch?v=e3gFCSKMo70&feature=player_embedded[/youtube]

Is that Ken Nordine's voice I hear?

[AndrewVDill]

The youth of today, so sensitive.

One of today's youth who got uppity about what I said has no problem constantly insulting me for being 39. (not you emma, the other one.)

I have never once insulted you for your age.  I may have pointed it out once or twice, but that's totally different....

[Steeley Chris]

I thought that Burger Kind guy was Darius Rucker for the first 15 seconds.

I'm almost certain that it is.

Hi. I've seen this commerical 3 times. It was on again tonight during 30 Rock, and it just enraged me. I would like (hopefully, with your help) to figure out why the F I might feel so negatively towards this particular piece of media.

Is it:

A) The Obvious reason: Hey, here is a commercial full of attractive young people doing things that are so free and enjoying nature and living a seemingly artful and rich life. You are just jealous of this sitting there with your workaday job and meaningless existence.

or (what I have been leaning towards)

B)This threatens you on some level because now 'we' have become 'them' (underground> mainstream, rebellion>establishment, art>pop culture).


You decide:

Can I choose both?
This stuff drives me nuts (the pseudo-"Indie" nature of EVERYTHING, EVERYWHERE, ALL THE TIME right now, and of course, it's nothing new) . And I get mad at myself, because Emma's right, I feel insecure and unattractive, and then mad and full of resent, and I like skinny jeans and Converse because the Ramones wore them (that 15 year old part of me is taking a mighty long time to grow up) - and they were the biggest bunch of mutant-looking mutherfuckers ever, and that was also part of why they were appealing to me. It's just another case of "Snobs vs Slobs." And also why I want to punch Vampire Weekend in their Ivy League faces.
They're fucking jeans and maybe that's why it's so infuriating.
First World problems.

[Christina]

I have never once insulted you for your age.  I may have pointed it out once or twice, but that's totally different....

riiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiight. Once or twice.

[Shaggy 2 Grote]

[youtube]sXwrCQIB0o0[/youtube]

I don't think they were soft serve.

[Sarah]

You get deffer as you get older, senorcorazon; the loudness is appreciated.

It's true; I am pretty hep.  Goldangit.

[scratchbomb]

[youtube]http://www.youtube.com/watch?v=e3gFCSKMo70&feature=player_embedded[/youtube]

Is that Ken Nordine's voice I hear?

Yup. He narrated a bunch of Levi's ads in the 70s; YouTube it and you'll find a slew of them.

[Sarah]

Thanks, but nah.

[buffcoat]

I hate everything.

[Sarah]

Copycat.

[Christina]

I hate everything.

My other self.

[Christina]

Copycat.

My other other self.