I think it's safe to say that, in general, everything the A.V. Club does is geared towards getting more hits1. I'm very excited about the forthcoming Kashi Cinnamon HarvestĀ® Organic Promiseā¢-sponsored "DVD Featurettes of the Damned!"
"This week our very own Gregory Horshnagle offers his stray observations on Franka Potente's facial expressions during her on-set Run Lola Run interview! Also: Gregory reports on his attempt to replicate the film's emergency streetside tracheotomy!"
As for this specific case, it's hard to believe the "Podmass" scribe would think that downgrading The Best Show would inspire any sort of hit-bouncing buzz.
The notion of "reviewing" podcasts (or terrestrial radio shows that are available in podcast form) is silly enough, but it's even sillier (perhaps the AVC obtained a government grant) to declare that a single episode of a show with more than 400 total episodes is somehow missing some of the "usual magic." What exactly is the "usual magic"? The perceived magic of the most recent shows? The magic of, say, shows from 2005-2007? The magic of the 2009 show featuring Martin Short? The Mayubernatorial Debate? The time the Gorch was in the studio? The show where AP Mike removed his trousers, drank a case of Victory Hop Devil, and played the entire Drive-By Truckers catalog on a kazoo2? There's an increasing amount of commentary on The Best Show that is completely devoid of any sense of the show's history and scope.
Also: Who cares! The WM3 are free!
1. Edit to add: An increase in readership/"hits" is certainly a perfectly reasonable -- and essential -- goal for any online publication attempting to attract readers. The AVC has been chugging along for quite some time and is now a strong operation that has expanded beyond the confines of the Web to encompass books, companion live events, those erotic trading cards featuring images of Scott Tobias and Noel Murray, etc. They do, of course, sometimes score some wider buzz, but it's usually a happy accident that results from a particularly juicy interview, e.g., B. Pinchot's free-flowing riffage about sickos like T. Cruise and D. Washington.
2. Edit to add: I found AP Mike's wheezing take on "Outfit" to be particularly moving, especially the bizarre interludes in which he quoted dialogue from the between-round Chuck Wepner corner chatter during the 1975 bout with Muhammad Ali.