I usually piss it away on magazines when I get bored, but I don't want to this time. I'm not a big reader, and anything that is too deep gets way over my head quickly. So here are some options:
1) use it to get some subscriptions to magazines, but what?
2) buy some music books [last year I bought Kill Your Idols (which I liked), This Wheel's on Fire (haven't read it), Shakey (which I'm halfway through) and I think the Chunklet book (I liked). This year I would probably be buying the Ego Trip books and something else]
3) buy an amount of moleskine notebooks equal to my age.
4) piss it away on various other stuff on their website (lame board games, dvd's, etc...)
Somebody recommend some stuff. If you do, I might end up sending you something from bn.com in return.