Author Topic: ...Who is this ad intended for?  (Read 4380 times)

pmuse

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...Who is this ad intended for?
« on: May 26, 2008, 10:04:30 PM »
[youtube]http://www.youtube.com/watch?v=SUNalV4ughc[/youtube]

I feel mean just watching it.

Stupornaut

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Re: ...Who is this ad intended for?
« Reply #1 on: May 26, 2008, 10:25:08 PM »
"A world gone soft"? Where is this namby-pamby pusstopia I keep hearing America's turned into? 'Cause it still seems pretty intensely devoted to pork gravy and full-contact sports and yelling.
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Forrest

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Re: ...Who is this ad intended for?
« Reply #2 on: May 26, 2008, 10:55:25 PM »
Agreed. And what's going on here?! Am I insane, or is Mike's Hard Lemonade not the pussiest, most I-can't-stand-the-taste-of-beer drink on the market? My mom drinks that shit!

chrisfoll577

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Re: ...Who is this ad intended for?
« Reply #3 on: May 26, 2008, 11:02:49 PM »
ok as a guy who sees this ad on during sports on tv, i guess i can speak to this.  without trying to sound too sexist, malt based beverages like mike's hard lemonade are seen as 'girl drinks', so sports watching men like me are an untapped market for this product.  it's pretty obvious the ad is meant to reframe the drink as 'hard' and 'edgy' by juxtaposing it with 'soy' instead of the sweet beverage a girlfriend likes to drink because she can't taste the alcohol. 

i'm a pretty sensitive guy, but i wouldn't hesitate making fun of a friend for drinking mike's.  it's stupid marketing that's bound to fail, i know, but fits in the same class of commercials as those axe spray ads where the women gang rape men intended for the maxim magazine crowd.

i fall into the third category of microbrew sipping snobs who looks down my nose at what everybody's drinking anyway, so this ad just bounces right off of me.  but i think this ad would fail just as bad on the dude going to a ufc fight who drinks natty light.

Stupornaut

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Re: ...Who is this ad intended for?
« Reply #4 on: May 26, 2008, 11:12:55 PM »
I actually had a Mike's phase where I drank it not because it masked the flavor of alcohol, but I liked the notion of lemonade you could get a mild buzz on. Then I realized, well, I could probably make myself vodka lemonades at home if I wanted.

Then I gave up and started drinking this St. Paul-brewed Irish amber called Finnegan's, which is made with potatoes. It rules.
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Emily

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Re: ...Who is this ad intended for?
« Reply #5 on: May 26, 2008, 11:54:33 PM »
i think the ad is intended for Andy because he kind of looks like the guy at the desk who drinks soy

Satchmo Mask

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Re: ...Who is this ad intended for?
« Reply #6 on: May 27, 2008, 02:45:36 AM »
Lemons, unlike soy, are completely bad-ass.

That's why you often see weak children setting up Soy stands on the corner of the block.
"I LOVE HONEY BUNCHES AND OATS,BUT THE LAST THREE TIMES I WAS EATING IT,T EXSPIRIENCED SEVERE ABDOMINAL PAIN AND ACID REFLEX PROBLEMS.SO THIS CEREAL IS OF MY GROCERY LIST" - Monika54

mokin

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Re: ...Who is this ad intended for?
« Reply #7 on: May 27, 2008, 04:38:33 AM »
Mike's Hard Lemonade = Zima for a new generation

Sploops

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Re: ...Who is this ad intended for?
« Reply #8 on: May 27, 2008, 07:36:55 AM »
Mike's Hard Lemonade = Zima Smirnoff Ice Shackleton Adventure for a new generation
Fixed

Laurie

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Re: ...Who is this ad intended for?
« Reply #9 on: May 27, 2008, 09:36:28 AM »
Mike's Hard Lemonade = Zima Smirnoff Ice Shackleton Adventure Bartles & Jaymes wine coolers for a new generation
Fixed

No, now it's fixed.

todd

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Re: ...Who is this ad intended for?
« Reply #10 on: May 27, 2008, 10:57:46 AM »
I actually had a Mike's phase where I drank it not because it masked the flavor of alcohol, but I liked the notion of lemonade you could get a mild buzz on. Then I realized, well, I could probably make myself vodka lemonades at home if I wanted.

Then I gave up and started drinking this St. Paul-brewed Irish amber called Finnegan's, which is made with potatoes. It rules.

Why isn't vodka and lemonade a more popular drink?

Sploops

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Re: ...Who is this ad intended for?
« Reply #11 on: May 27, 2008, 11:31:06 AM »
I actually had a Mike's phase where I drank it not because it masked the flavor of alcohol, but I liked the notion of lemonade you could get a mild buzz on. Then I realized, well, I could probably make myself vodka lemonades at home if I wanted.

Then I gave up and started drinking this St. Paul-brewed Irish amber called Finnegan's, which is made with potatoes. It rules.

Why isn't vodka and lemonade a more popular drink?

Why isn't bourbon and Moxie a more popular drink?  It's chocolatey!

Emily

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Re: ...Who is this ad intended for?
« Reply #12 on: May 27, 2008, 11:50:53 AM »
why isnt soy milk and gin a popular drink?

or soy milk and lemonade? - i'm gonna go straight home & try that tonight!

wooohoo!!! best show is on a makeshift monday cool!
 

John Junk 2.0

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Re: ...Who is this ad intended for?
« Reply #13 on: May 27, 2008, 01:15:03 PM »
People who hate fags hate faggy lemonade alcohol drinks so this ad is intended for people who hate fags to get them on board and let them know that Mike's hates fags and their faggy soy products.  It's to be hoped that soy is perceived as more faggy than lemonade.

Sarah

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Re: ...Who is this ad intended for?
« Reply #14 on: May 27, 2008, 02:38:59 PM »
Mike's Hard Lemonade gives me dreadful heartburn.  I think anyone who can drink it regularly is a real mensch.  Or at least has a very macho stomach.