What's next, Van Helsing Vans?
The Tipping Point discussion of Airwalk is right on point, I think. Converse is no doubt trying to make hay while the sun is shining by introducing all kinds of product extensions/variations, but there's definitely a danger of overexposure there. They probably entered overexposureland about 6 months or a year ago. I still like Chuck Taylors although I haven't owned any for about 15 years, but I'd like to be able to buy a pair years from now and not feel uncool. Is there any way that would be possible?