Regarding sponsorship, cool labels and music on the show...
I'm in the UK, so the majority of podcast sponsors make products that are not available to me. However, one thing I am very likely to buy is music featured on the show especially albums that get a good word from Tom. Most of the music I currently like (and buy) is stuff I first heard on either The Best Show (or Cherry Blossom Clinic), such as Ty Segall, Thee Oh Sees, Kurt Vile and White Fence. I even bought both volumes of Schlagermoroder. And, following this weeks Goner special, I shall be looking for a John Wesley Coleman LP next time I am in a record shop.
What I am trying to say is that cool labels should make they are letting Tom play their stuff, perhaps consider sponsoring episodes and, if possible, letting their stuff go out on the Podcast.