Also, this is where i stopped reading that dumb article:
"The American Apparel V-neck shirt, Pabst Blue Ribbon beer and Parliament cigarettes are symbols and icons of working or revolutionary classes that have been appropriated by hipsterdom and drained of meaning."
Yeah, working class, yes. “Revolutionary”? Not so sure about that one.
You got farther than me, though. I pretty much threw in the towel after "We’ve reached a point in our civilization where counterculture has mutated into a self-obsessed aesthetic vacuum." That's a classic myopic, Chicken Little Adbusters-ism if I've ever read one. It's not like anyone ever said the exact same thing about the hippies, Beats, 1950s JDs, 1920s ragtime culture, etc.
I remember being in high school and reading Adbusters with my cool “political” friends and getting a thrill from it. And then I remember the day not long after that when I saw a layout that had a photo of a random woman walking down a street in a city, with a box drawn over her head that read “WORK, SHOP, SLEEP, REPEAT”, and getting really offended and upset and thinking “Fuck you, Adbusters, you don’t know that lady, she could have a family, be a really cool person, work really hard to do things right and help people, who the fuck are you, anyway?, etc.” That’s when I realized that, upon reflection, Adbusters seemed to be a lot more about that high school impulse of looking smart by poking holes and criticizing everything else you see than I had realized before, and thinking that that maybe wasn’t as cool as it seemed to be at first. Nothing in that mag has ever done much to change my thinking about that ever since then.