For what it's worth, I've created a Twitter account for TBSOWFMU:
http://twitter.com/tbsowfmuFollow it!
There's a lot of fans of S&W on Twitter, and since Twitter tends to slant towards the nerderati and popculture fetishists (Jesse Thorn, for example), it can be a great way to get out the word about the show...or at least to keep all the non-FoT-board members updated about the show.
I'll be posting updates about the podcast, links to Omar's recaps, and possibly even a weekly link to a "Best of the Best Show on WFMU" mp3 download on my drop.io Best Show clips archive (over 3GB!).
I'd like to somehow be involved with a "Best of" side-podcast, if it ever happens...since I actually suggested this idea to Tom the first week of the podcast, but alas it wasn't the right time for it.