I know the history, but I'm basing my official "embracing" point on the release of Sea Change, where, although he had always been around scientology, he finally dumped his non-scientologist girlfriend via scientologist intervention, made a crappy, over-produced soft-rock album, and jumped the shark whilst inadvertently(?) sending album-cover-designer Jeremy Blake into a paranoid downward spiral that resulted in a crazy-ass double-suicide, then went on tour with the Flaming Lips and got totally upstaged by them.