I've got an unlimited movies card, so I go to the cinema most weeks and see almost everything, even if most of it is stuff I would never considering paying for. Sometimes it pays off, like with How to Train Your Dragon, sometimes it plain stinks, like Clash of the Titans. As a reviewer said, "How can you make that story boring?"
Most recent highlight was Ricky Gervais and Stephen Merchant's debut as writers/directors, Cemetery Junction. Nice little coming of age story, perfect length, just enough jokes to offset the melancholic undercurrents, and quite different in tone to what you may have expected from the creators, nearer to the dramatic peaks of The Office than an out and out comedy. Deserves to do very well, although seeing that it's dropped off multiplex screens in its second week of release means that this might be more of a 'cult hit' than it should be.